RELAÇÕES DE COOPERAÇÃO EM UMA REDE DE EMPRESAS NO SETOR SUPERMERCADISTA
Resumo
O presente estudo buscou analisar as relações de cooperação entre os associados de uma rede de cooperação no setor supermercadista e suas perspectivas em relação ao desenvolvimento da rede. A rede de supermercados está localizada na região norte do Estado do Rio Grande do Sul. Para a realização da pesquisa, que caracterizou-se como um estudo de caso descritivo, foram entrevistados seis gestores de supermercados associados a rede. Como resultados pode-se observar que os principais benefícios da rede são a troca de informações, acesso a novos fornecedores, aumento do portfólio de produtos e aumento de vendas, devido às inserções na mídia. Em relação ao processo de confiança entre os participantes, observa-se que o grupo coopera há vários anos e que não demonstra grande dependência dos instrumentos legais para desenvolver suas atividades, e que, a confiança é fator presente e determinante nas suas relações, sendo responsável pelo sucesso dos empreendimentos.
RELATIONS OF COOPERATION IN A NETWORK OF BUSINESS SECTOR IN SUPERMARKETS
Abstract
The present study investigates the relations of cooperation between the members of a cooperative network in the supermarket sector and its prospects for the development of the network. The supermarket chain is located in the northern region of the State of Rio Grande do Sul to the research, which was characterized as a descriptive case study, we interviewed six managers of supermarkets associated network. As a result it can be seen that the main benefits of the network are the exchange of information, access to new suppliers, increased product portfolio and increased sales due to insertions in the media. Regarding the process of trust among the participants, it is observed that the group cooperates several years ago and shows no great reliance on legal instruments for its activities, and that trust is present and determinant factor in their relations, accounting the success of the projects.
Keywords: Networks. Cooperation. Trust.
RELATIONS OF COOPERATION IN A NETWORK OF BUSINESS SECTOR IN SUPERMARKETS
Abstract
The present study investigates the relations of cooperation between the members of a cooperative network in the supermarket sector and its prospects for the development of the network. The supermarket chain is located in the northern region of the State of Rio Grande do Sul to the research, which was characterized as a descriptive case study, we interviewed six managers of supermarkets associated network. As a result it can be seen that the main benefits of the network are the exchange of information, access to new suppliers, increased product portfolio and increased sales due to insertions in the media. Regarding the process of trust among the participants, it is observed that the group cooperates several years ago and shows no great reliance on legal instruments for its activities, and that trust is present and determinant factor in their relations, accounting the success of the projects.
Keywords: Networks. Cooperation. Trust.
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