ESTRATÉGIAS DE CRESCIMENTO E COMPETITIVA: UM ESTUDO DE CASO SOBRE A EVOLUÇÃO DOS CONCEITOS EM UMA EMPRESA BRASILEIRA DO RAMO TÊXTIL
Resumo
Este estudo procura compreender como as organizações utilizam as estratégias de crescimento e as competitivas no seu processo de crescimento e busca identificar as estratégias empregadas no processo de crescimento de uma empresa do setor têxtil brasileiro. Levantou-se o referencial relacionado à estratégia nas organizações, estratégias de crescimento e competitivas, e o panorama do ramo de moda no Brasil. O estudo é exploratório de caráter qualitativo, com base no método do estudo de caso. A análise dos dados permitiu: 1) identificar as estratégias mais praticadas pelo varejista e 2) entender como a organização utiliza as estratégias para crescer.
GROWTH AND COMPETITIVE STRATEGIES: A CASE STUDY ON THE EVOLUTION OF THE CONCEPTS IN A BRAZILIAN COMPANY OF TEXTILE INDUSTRY
ABSTRACT
This study seeks to understand how organizations use growth and competitive strategies in their process of growth and seeks to identify strategies for growth employed by a Brazilian company from textile industry. There for referential background related to organizations´ strategy, growth and competitive strategies, and the outlook of the fashion industry in Brazil were studied. The study is exploratory and qualitative, based on the case study method. The data analysis allowed us to: 1) identify the strategies most practiced by the retailer and 2) understand how the organization uses strategies to grow.
KEYWORDS: Competitive Strategy, Growth strategies, Textile Industry.
GROWTH AND COMPETITIVE STRATEGIES: A CASE STUDY ON THE EVOLUTION OF THE CONCEPTS IN A BRAZILIAN COMPANY OF TEXTILE INDUSTRY
ABSTRACT
This study seeks to understand how organizations use growth and competitive strategies in their process of growth and seeks to identify strategies for growth employed by a Brazilian company from textile industry. There for referential background related to organizations´ strategy, growth and competitive strategies, and the outlook of the fashion industry in Brazil were studied. The study is exploratory and qualitative, based on the case study method. The data analysis allowed us to: 1) identify the strategies most practiced by the retailer and 2) understand how the organization uses strategies to grow.
KEYWORDS: Competitive Strategy, Growth strategies, Textile Industry.
Este trabalho está licenciado sob uma Licença Creative Commons Attribution 3.0 .