O CLUSTER CAFEEIRO NA PERSPECTIVA DO DESENVOLVIMENTO DO CERRADO DE MINAS GERAIS: uma estratégia para a competitividade.

Resumo

This study had the objective ofidentifying the presence ofthe faces ofthe Porter’s diamond in the Cluster ofcoffee of Minas Gerais savannah, and its competitive advantage in the periods of instability of the sector. Interviews were done to show the factors of success of Minas Gerais savannah coffee business. Questionnaires were submitted to a group of specialists. A factorial analysis was extracted, and the preponderant factors ofthe success were identified. The results provided the drawing of a new model with three generating dimensions ofcompetitive advantage.